Field notes from building companies and systems.
Founder notes and field essays on building companies, systems, teams and distribution in Nepal.
Essays and playbooks from operating experience.
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- Most paid acquisition fails at the fundamentals
- What a restaurant campaign taught us about local distribution
- A small-budget lead system still has to earn trust
- Lessons from building multiple companies before 25
- Distribution lessons from healthcare demand generation
- Boosted posts are not an acquisition system
- How Saubhagya Group grew from one company into an ecosystem
- What operating a multi-venture group looks like day to day
- Why the work moved from agency delivery to institution building
- A practical ops note: iOS Meta ad purchases and platform fees
- Nepal advertisers: set PAN/VAT correctly in Meta Ads Manager
- Why many Nepal businesses stall at the founder bottleneck
- Meta’s AI Business Assistant: what operators should actually watch
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ideas
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