A practical ops note: iOS Meta ad purchases and platform fees
Learn why Facebook and Instagram ads cost 30% more from iPhone apps, and how to avoid Apple's service fee by using desktop or mobile web.
A technical operating reminder for teams buying Meta ads — platform purchase paths can quietly change cost structure.
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The Hidden 30% Tax on Your Meta Ads If you're boosting posts or running ads from the Facebook or Instagram iOS app, you're silently paying 30% extra to Apple. Since February 2024, Apple updated its App Store policies to apply its standard 30% service charge to all digital purchases made through iOS apps — including Meta ad boosts. This means if you spend Rs. 10,000 on ads through the iPhone app, only Rs. 7,000 actually goes toward your ads. The rest goes to Apple. ### Why Is This Happening?
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