What a restaurant campaign taught us about local distribution
A Brand Bird field note on local restaurant distribution: tracking, creative, targeting and optimisation. By Sagar Chhetri.
A field note on foundations, creative, hyper-local targeting and weekly optimisation — from one Brand Bird restaurant engagement.
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The Challenge: A Struggling Restaurant with Zero Online Presence When this restaurant approached us, they were barely breaking even. Great food, terrible marketing. Their Instagram had 200 followers, no Facebook ads history, and zero online ordering system. The goal: Generate measurable revenue through digital marketing within 90 days. ## Our Strategy: Simple, Targeted, Effective We didn't do anything fancy. No influencer partnerships. No viral videos. Just fundamentals done right.
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