Sagar Chhetri Co-Founder and CEO, Saubhagya Group

Distribution lessons from healthcare demand generation

Distribution and advertising lessons for healthcare businesses in Nepal, drawn from Brand Bird operating work. By Sagar Chhetri.

Healthcare growth depends on trust, clarity and consistent systems — not louder ads. Notes from Brand Bird work in the sector.

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Why Health Businesses Struggle with Ads Healthcare marketing is different. You're dealing with: - Trust issues (people are skeptical of health claims) - Compliance requirements (you can't promise cures) - Long decision cycles (health decisions aren't impulse buys)

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