Boosted posts are not an acquisition system
Why boosted posts are not a substitute for structured paid acquisition systems. Notes by Sagar Chhetri.
A short operating distinction: boosting content is not the same as building a measurable paid acquisition system.
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The Boosting Trap Every week, business owners tell me: "I've tried Facebook ads, they don't work." My first question: "Are you running ads or boosting posts?" 90% of the time, it's boosting. ## Boosted Posts vs. Real Ads: The Difference
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