Most paid acquisition fails at the fundamentals
Operating notes on why paid acquisition fails when customer clarity, testing discipline and patience are missing. By Sagar Chhetri.
After years of building distribution systems across companies and client work, the pattern is consistent: campaigns collapse when the basics are skipped.
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Distribution fails at the fundamentals Across years of building and advising on paid acquisition, the same pattern shows up: campaigns fail less because the platform is broken, and more because the operating basics are skipped. ### Mistake #1: No Clear Customer Avatar Before you spend a single rupee, you need to know exactly who you're targeting. I'm not talking about "women aged 25-45." I mean: - What keeps them up at night?
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