Sagar Chhetri Co-Founder and CEO, Saubhagya Group

Nepal advertisers: set PAN/VAT correctly in Meta Ads Manager

How Nepali advertisers can set PAN/VAT in Meta Ads Manager to avoid unnecessary tax friction. By Sagar Chhetri.

A practical compliance and cost note for Nepali advertisers — documentation in Ads Manager matters.

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The Double Taxation Problem Nobody Talks About Here's something most Nepali advertisers don't realize: If you're running Facebook or Instagram ads without adding your PAN/VAT number to Meta Ads Manager, you're getting taxed twice — once by Meta, and once by IRD. That's 26% in total taxes instead of 13%. ### How Double Taxation Happens in Nepal

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