The Beginning: 101 InfoTech
It started in 2019 with a simple idea: help local businesses get online.
I was 19, still in college, running a one-person operation from my dorm room. No office. No team. Just me, a laptop, and unlimited ambition.
The company was called 101 InfoTech (now rebranded to Brand Bird).
Year 1: Learning the Hard Way
The first year was brutal. I:
- Cold-called 500+ businesses
- Got rejected more times than I can count
- Worked 14-hour days for minimal pay
- Almost gave up twice
But slowly, clients started coming. Word spread. Referrals grew.
By end of year 1, I had 5 retainer clients and enough to pay my rent.
Scaling WoM Marketing
In parallel, I was running WoM Marketing — a performance marketing agency. The two complemented each other perfectly.
WoM focused on paid advertising. 101 InfoTech handled web development and design.
Together, we could offer complete digital solutions.
The Expansion: 2021-2024
By 2021, I saw opportunities beyond digital services:
Saubhagya Ghar (Home Renovation)
Seeing demand from our digital clients, we launched a home renovation and interior design company.
Saubhagya Construction
Natural extension of Saubhagya Ghar — from renovation to full construction services.
Your Hostel 2.0
A modern hostel concept in Kathmandu. Hospitality diversification.
Nova Production
Media production to support all our marketing needs — and serve external clients.
SSIT Institute
Education arm — training the next generation of digital marketers.
Today: Saubhagya Group
All these entities now operate under Saubhagya Group, headquartered in New Baneshwor, Kathmandu.
The group now has:
- A professional team working across its companies and functions
- Operating companies alongside building, incubating and planned initiatives
- Shared capability across leadership, technology, media and distribution
What I've Learned
Building a group of companies is fundamentally different from running one business:
- You need operators — You can't do everything yourself
- Cash management becomes complex — Different businesses have different cycles
- Culture must be intentional — Each company needs its own identity while sharing group values
- Patience is essential — Some businesses take years to mature
What's Next
We're just getting started. The goal isn't to be the biggest — it's to be the most trusted.
Every company under Saubhagya Group shares one mission: deliver exceptional value to customers.
If you want to be part of this journey — as a client, partner, or team member — reach out.